ZullaHome

— CHALLENGE

A groundbreaking project that has redefined the home textiles industry. At the time of launch, customized home textiles were unheard of, and ZullaHome aimed to create a brand strategy that would educate consumers about the concept while using innovative marketing strategies to create awareness. With ZullaHome, you can now personalize your home textiles like never before.

— SOLUTION

I created an engaging brand strategy by simplifying the concept with an easy 3 step guide and strong visuals to showcase product options. Using, sociolinguistics, voice casting, scriptwriting, watercolor art and graphics, I refined and built out the “ZullahHome” style & design collections. This became the foundation for the development of ZullaHome name, voice, dialogue style principles and UX design principles.

— RESULTS

ZullaHome became an esteemed brand that has gained global recognition for its exceptional work, boasting an impressive client list that includes A-list celebrities. The brand has received significant media attention and has established itself as a leader in their field. In 2017, ZullaHome was invited to outfit a luxurious 5-star resort in Singapore, further solidifying their reputation as a top-tier design company.